Episode 03 – How to sell your ART on the web?

In this new episode of Ask John Anything, I answer Peggy’s question about selling these works on the web.
Should I sell in an online gallery like Artmajeur?
Create your website on Wix or create your own website?

Question:

Hello John, so first of all I thank you for your DVD, because frankly it is great. I started watching and
I’m glad. Today my question concerns the sites for selling paintings. So, I would like to put some of my paintings
on Artmajeur or Wix. I wanted to have your advice by comparing these two sites. Otherwise I thought I would create my own website myself with my own domain name but, well,
I know it will me cost much more. I might go with an agency, so I hesitate a little bit. If you can inform me about this subject it would be great.

See you soon.

Answer:

Hello Peggy and thanks for your question!
So I’ll clarify the subject a bit before answering your question because Artmajeur and Wix are very different things.

So Artmajeur, is an online gallery in which you can put your works. You can put as many works as you wish but only 10 works are visible. So each new work in fact replaces the previous. This limitation can be waived by paying €5 per month and it seems to me that for €10 per month you can create your Artmajeur website. So to have your site and distribute as many photos as you want will cost €15 per month, if I’m not mistaken.

Nethertheless, I have been a member of Armajeur for years now, I’ve always had a free account and about 6 months ago I got an account so at €5 a month to see first how it is in terms of sales and exposure. I put a lot of paintings on there so I can measure of the impact… And the result is not at all conclusive for me because even though I get a lot of visits to my paintings, I sell nothing on this site. I think it is especially artists who visit the site and not the art lovers seeking to acquire a work. And that, that changes everything!

So I obviously recommend a free account to show your work off for free and get some exposure. Being seen is always interesting for us artists. After. If you want to be seen, there are free solutions of which the most valuable is Pinterest for example. Regarding websites with Artmajeur, I wouldn’t advise it because for me this type of thing is too limited to be able to do something adequate and be able to sell works. To sell works on your site, you must have a great one! Well-researched, well thought-out with a well made shop, a newsletter, good SEO etc. In short, a real site made for the sale of artwork which is something a bit particular. We will speak more about this later. If your site is badly done, potential customers will go elsewhere or simply won’t find your site. Remember that customers need to have confidence when they get ready to pay online. Especially on sites like ours which are not big stores like Amazon etc.

Now Wix

Wix, it’s another thing, this is not an online gallery like Artmajeur. Wix, and by the way there are other platforms in the same genre such as Jimdo for example, which allow you to create a site relatively easily without great knowledge. But it remains limited and is dependent on their platform unlike the free CMS like WordPress, Joomla etc. In other words, if you leave Wix, you don’t have anything! In short, for me this type of thing is is to avoid! Because in addition to being ultra limited. you’re not even the owner of your site You can read reviews of customers who are at WIX, notably on Facebook, they are not nice!

Now a real site.

Yes for me what we just talked about are not real sites. This just allows you to have a presence online. So actually a real site will cost an arm and a leg if you do it through an agency. Prices for a site like mine, quickly rise to €10,000. It is reserved to those who have the budget. When you are an artist there is rarely €10,000 to put in a web site! But we can do it totally on our own! That’s what I did! And when I started, I knew nothing at all! I spent a lot of time to learn all of this but now I am a true pro!

If we start, this is not in reality very complicated to do, especially now. The CMS developers and hosting companies do most of the work and everything installs quite easily. The updates are also only a click away. The solution is totally professional, everything is well done and it can be 100% free if you wish. Once set up, the design of the pages, menus etc. still need to be done, but you will need to do it in any case. Well I will not hide the the fact that it is still work but this will be your site, you don’t depend on anyone, and especially the development opportunities will have nothing to do with the solutions we referred to above. WordPress for example is constantly evolving, the CMS improves, the applications also. In short, your site is scalable and remains at the forefront of advanced features and design If you put in a little effort. Feel free to visit the site Artmajeur and mine to compare what separates a real site and a fake site with a ready-made solution such as Artmajeur or Wix.

Now the rates! A site like mine will only cost you about €5 per month, with hosting and the domain name included! In fact it’s practically free! The only thing is that it takes a little bit of work to design.

Incidentally, because you’re not the only one to ask me this kind of question, I’m going to create a training for artists that want to create a website like mine where I’ll explain everything from A to Z by building a site in front of you. If you simply want to do the same thing as me then click here where I will tell you to how to have a true professional site for almost nothing! And so you can sell your art effectively. I will tell you soon, at the same time as the launch of a new site that I am preparing, which will be accompanied with a new show on Youtube! I have already mentioned this topic. It’s all moving quietly. When this training will be ready I will put the link in the description of this video for those who are interested.

I hope that I have answered your question well, that it will it help your choice and that this will also help others artists.

Thanks for watching this video. If you liked it remember to leave me a blue thumbs up to encourage me. Think also to subscribe and click on the notification button to receive my next videos. If you want to go further and also become an abstract painter, I have created a DVD called the secrets of abstracts painting to help you. And best of all, is that you can get this DVD free! It’s a DVD of almost 3 hours in which I explain some of my techniques, what equipment to use and how to use it and a whole lot of advice to give you a big boost in abstract painting. So do not hesitate, if you are interested in my DVD and you want to learn abstract painting with me, you can get it for free. The link to order can be found in the description under the video.

See you soon for the next video and feel free to send me your questions to participate in the show.

 

Episode 2 – How do I find inspiration for my abstract paintings?

Transcription:

Question:

Hi John,
I’m also John, I’m a mentalist magician, I really like your work.

Congratulations you’re creating very beautiful works. So I had a quick question, I also do a little bit of painting in my spare time.
How did you get the ideas to make this or that canvas?
Do you prepare your painting by drawing them beforehand?
Do you think about it before?
Do you do a light sketch first to get an idea
of what you’re doing?
Or is it that it just comes to you
just like that?
Naturally and you let your imagination run riot?
So there, is it deliberate
or is it at random like you go with the flow?
And the same goes for the colors, do you
decide upstream the colors that you’ll use
saying you want to play more with
these colors?
Or is that instead you let
your imagination riot, you let the colors
run on the canvas however you want?
In any case bravo, you have my congratulations
for what you’re doing, it’s always super cool.
Ciao

Answer:

Hi John,
Thanks for your question!
Before I answer you, I must break into a
point about the show because I
have been contacted by several people who
including you who told me they don’t have an
Instagram account!
So instead you can send your video
using WETRANSFER which is
a site that allows you to transfer large
files.
You can send me your questions to my email
address: question@askjohnanything.tv
Now how do I find
my ideas for paintings.
In fact, I have several methods and ways
I can use.
But before answering on my ways of
doing it you should know that the more you paint
the easier it will be, it’s like when you compose a song.
So the first thing to do is to paint.
Why does it get easier?
Because when you paint you get
ideas coming that you won’t
necessarily use in the painting that you are working on, but this idea will come back
to you when you
start a new painting.
So the more you make paintings the more ideas
you will have.
Good. Otherwise you have my methods.
So my favorite way to start
is with nothing prepared, that’s how I
feel the most free and so I’ll allow
my mood to guide me.
I think it’s also the way that’s the most
liberating.
But it’s true that this is not the most simple way
when you’re a beginner because we’re
quickly blocked by technical problems,
the choice of the colors etc, that will break the rhythm of the composition.
And so it’s on my second method
where I’m going to intervene.
My second way of doing it is to think
about what I’m going to paint.
In this case I can do it in my head
because
I’m a bit lazy and I don’t want
to make a sketch.
I imagine what I want, the composition,
the shapes, the colors etc and I’m trying to
commit but often I’ll allow myself to go
with my feelings.
My third way is one of the ways that
allowed me to create my style.
I take inspiration from one of my previous paintings
and try to improve it, and retain
the best parts of this painting and I try to create a new painting from these ideas.
It’s a good way to create your style and
to know where to start.
Finally, the last way to is to simply
reproduce one of my paintings when a
customer orders some similar work.
In this case I’m going to make a painting in
the same style and in the same spirit.
Trying similar although not identical methods
so that the painting is still unique
It’s no secret that this isn’t
my favorite way.
In this case the goal is to make the person
who will acquire the painting happy not to
make me happy.
Well it’s all good for abstract painting,
but you may have noticed that I also
have more figurative works.
This is different.
In this case I’m prepare much more, I
make sketches, collages, photos etc.
For the color I still proceed on instinct.
I choose colors based on the previous,
my mood, feelings, what I want to transmit
through my work and what I want other people to feel.
But be aware that it also comes with
time.
With practice you will instinctively choose
colors that go well together according to
what we feel or we want the viewer to
feel.
What may be interesting is to learn
the theory of color, maybe it will help you a lot
in the beginning, it will allow you to
know what colors to choose very easily
so it blends together every-time.
Well after it’s also good to detach
from all this theory.
Going off-road is more risky but
it’s so much fun!
So there you go, I hope that I have answered
your question.
For those who would be interested I have
put the link to Johns website in the description.
He is mentalist magician and what he does
is quite impressive.
Thanks for watching this video.
If you loved it remember to
like this video to encourage me
and to put the video forward by youtube
for other artists to discover.
Think also to click subscribe and click
on the bell to receive my new
videos.
If you want to go further and become
an painter abstract I have created
a DVD called the secrets of abstract painting
to help you.
And best off, you can get
this DVD for free!
It’s in the description below
the video!
So do not hesitate to send me your questions. Until the next one!

 

Ask John Anything – Launch The New Show!

Hey guys, it’s John!

Hope everyone are well, Today, I would like to introduce you to my new show who will be broadcasted every Friday « ASK JOHN ANYTHING » The concept of this one is super easy! you can ask me anything! And I will do my best to answer! Of course your question must be related to the world of paint. Don’t try one about car or mechanics 😉

So, how ask me your question ? Well, I guess it can be more fun for the show if you ask me this one by video, in that way, it will be more attractive and the best to meet each other and always nice to promote your instagram account on my show

Ok, so 3 steps to ask me your question :

Stap 1: you follow me and post your video on instagram
Step 2: you tag me @johnbeckleyart

Step3:  add the hashtag : #AskJohnAnything in the video’s description
That’s it!
I will then selection one question every week and do my best to answer with the aim to create a few minutes show
Let’s do it and see you next friday
All the best
John